Every community, no matter how small, has the potential to change its reality.
Changing reality
Crucial Strategies was founded by a group of professionals concerned with the current state of affairs in our societies: inequality, discrimination, underrepresentation, polarization.
We know many voices are trying to rise, yearning for positive social change. But these voices, particularly those from under-resourced communities, often lack the tools they need to be heard.
Small organizations (nonprofits, startups, local governments, research institutions) don’t have the time, resources, or know-how to effectively push their agendas against powerful interests.
There is a huge gap in resources between those who defend the status quo and those who are willing to challenge it.
Multiple backgrounds
We set out on a mission to support those who are driving positive social change in their communities and beyond.
Our passion and expertise make us the ideal ally. Our diverse backgrounds in communications, human rights, social activism, feminism, gender equality, immigration law, and public policy will help our partners outsmart powerful interests and achieve meaningful outcomes.
We believe in…
01
Empowering Changemakers
Give you the tools, resources, and support you need to engage your audiences and key stakeholders.
02
Holistic Approaches
Our strategies are complex, multilayered, and dynamic. We carefully design and execute a tailored-made blueprint, unique to your needs and goals.
03
Deep Collaboration
We are not just consultants, we are your partners and allies. Our work together will catalyze a ripple effect of social transformation.